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Toyota / Film

 

Take Me For Granted

 

Here's a TVC that ran across Europe. A few markets ran it online as well. Over 25% of people didn’t hit the skip button and of those, 99% watched the entire 60 seconds. The media company said it broke every pre-roll rule.  Maybe it goes some way to prove, you don't always have to shout in the first 5 seconds or ram the logo down people's throats in this space to grab attention and keep viewers engaged.